Snapchat Launches Pixy, Its First Selfie Drone

Pixy Drone

Introducing Pixy

Snap has launched a self-flying camera called Pixy following years of anticipation, the device takes photographs and videos autonomously and then sends them to Snapchat.

The pocket-sized device is simple to set up and does not include a controller.

Pixy lifts off and settles in the palm of a user’s hand, detecting the owner’s head and body to follow and record/capture content.

The new camera, which will first be available in the United States and France, comes with a set of pre-programmed flight plans for taking various sorts of images and films while it floats above the user.

Pixy is a “pocket-sized, free-flying sidekick for adventures big and small,” according to Snap CEO Evan Spiegel.

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He added, “it knows when and where to return, landing gently in the palm of your hand”

According to Mr. Spiegel, the app has reached over 75% of people between the ages 13 to 34 in much more than 20 nations.

Every day, the app’s interactive virtual Lenses are engaged roughly six billion times, he noted.

The Pixy will cost 230 USD (£184), but the camera maker hasn’t said when or whether it will be available in the UK.

Snap said during the Summit that its Snapchat app is now used by over 600 million people worldwide, with over 300 million daily active users.

Pixy Drone's Battery


  • It records films with a quality of 2.7K at 30 frames per second and take images with a resolution of 12 MP.
  • On a single battery, a user may record five to eight flights.
  • Snapchat’s editing capabilities for Pixy videos can be used.
  • It can send snaps recorded to Snapchat memories wirelessly.
  • It has a USB-C charging connector.
  • It runs on the 2.4GHz and 5GHz bands.